Scan&Go at a glance
With Scan&Go, we’ve developed a digital shopping solution for REWE that simplifies and digitizes in-store shopping through intelligent software support.
Customers scan their items themselves while shopping, either using the REWE app on their smartphone or with a handheld scanner from the rental station in the store.
A key feature of the app is the integration of scanning into the shopping process. This allows you to keep track of your shopping cart and total purchase amount at all times.
Customers no longer need to scan the bonus code when using the app and can pay directly at the self-checkout or regular checkout.
The challenge
Placing items on the checkout conveyor belt, scanning them and then repacking them are among the most time-consuming steps in the shopping process. This prolongs the checkout process, especially for larger purchases and leads to wait times at the register.
For many customers, waiting in line thus becomes a less pleasant part of the customer journey. At the same time, during peak hours, employees are particularly tied up with checkout tasks, leaving less time for service, advice and assisting customers on the sales floor.
Scan&Go addresses the challenge of combining shopping convenience with operational efficiency in the store.
Our contribution
Scan&Go demonstrates how digital technologies can effectively complement the in-store shopping experience. The technology integrates product scanning directly into the shopping process, saving time and simplifying the checkout process. Customers benefit from greater flexibility and a more convenient shopping experience.
In addition, customers can keep track of the items they’ve already scanned and their current total at any time while shopping.
At the same time, this reduces the workload at the checkout area - especially during peak hours - giving our employees more time to provide service and advice.
The insights gained from this initiative help us continuously improve digital services for retailers and actively shape the future of shopping.
We are continuously developing Scan & Go and adapting the solution to the needs of customers and stores.
The steadily increasing number of participating stores, as well as growing customer adoption, demonstrate that the technology has proven itself in everyday store operations and functions reliably. This trend reinforces our confidence in Scan & Go as a sustainable solution for brick-and-mortar retail.
