Pick&Go
With REWE Pick&Go, we’re piloting a new kind of shopping experience for brick-and-mortar stores:
Customers place products directly into their shopping bags as they shop. At checkout, they can choose between a traditional checkout lane, the REWE Express checkout and the Pick&Go app - options may vary by store. There’s no need to repack or scan items. The Pick&Go technology automatically detects the products and adds them to the virtual shopping cart.
At the express checkout or the traditional checkout lane, the purchase automatically appears on the display. Payment can be made in cash or by card. It’s even faster with the Pick&Go app: After registering once, customers scan the QR code at the gate and receive their receipt directly in the app.
The technical foundation is a digital 3D model of the store. Cameras and sensors detect product interactions in near real time. The data is processed anonymously. The system does not store faces or similar identifying features at any time.
The challenge
In-store shopping involves many touchpoints along the customer journey. The checkout process plays an important role in the overall shopping experience.
While some customers prefer the traditional checkout process, others want more flexibility and to save time throughout the entire shopping experience.
At the same time, expectations are rising for digital services that can be intuitively integrated into the shopping experience. The challenge lies in meeting diverse needs without completely replacing established market processes.
This is exactly where Pick&Go comes in, complementing in-store shopping with additional digital options.
Our contribution
With Pick&Go, we’re exploring new digital possibilities for brick-and-mortar retail. Customers can flexibly choose between different checkout options. This allows us to offer greater convenience and save time without sacrificing personalized advice and proven services.
At the same time, employees gain more time to provide service, offer advice and assist customers in-store.
By offering a variety of checkout options, we reduce wait times and make the shopping experience more convenient without fundamentally changing the store’s established processes.
Pick&Go put to the test
Together with REWE and our technology partner Trigo Vision Ltd., we are testing Pick&Go under real-world conditions. The pilot stores demonstrate the added value the technology offers, where its potential lies and what challenges still need to be addressed. These insights are directly incorporated into the technology’s further development and into future decisions regarding its potential broader deployment.
We adhere to the principle of data minimization: We process only the information necessary to record the purchase.
