Research & Innovation
Welcome to the innovative world of Research & Innovation! As a department of REWE digital, we search, develop, and connect with like-minded pioneers, fast-paced innovators or well-experienced founders. Together, we drive forward new products, services, and processes. Always in focus: maximum customer centricity for maximum customer satisfaction in our dynamic world.
Collaborating closely with startups is a core part of who we are, where we come from and how our global corporation works. By combining our multifaceted expertise with your entrepreneurial spirit, we create a powerful environment for fostering groundbreaking ideas and new technologies. Let’s start the REWElution!
All good things come in threes
With our three teams Acceleration, Engineering & Innovation, we have the perfect foundation to uncover opportunities, develop strategies, and shape the future of your and our organization. Our team consists of field experts and entrepreneurial generalists, with lots of corporate, entrepreneurial and VC experience, combined with a vast network and a hunger for innovation. Together, we unite to form the “Digital Startup Hub @ REWE Group” – always ready to provide value for all REWE Group companies. Besides connecting the startup ecosystem within our Group, we invest in building strategic partnerships with long-term value. And you could be next!
Always hungry for innovation
We are the matchmaker for pioneering startup solutions and the innovation needs of our REWE Group departments. Through regular interactions with our business units and systematic need-assessments, we know the pains of our business units inside-out. This enables us to recognize the best fits for your innovative ideas.
Important to know is that we don't seek exclusivity. In fact, we prefer not being the only strategic partner as we (actively) foster a market-driven approach. Therefore, our common goal is your success!
We are the Startup Hub for “all-things-digital” of the REWE Group in Germany and the European Union. Together, we bring innovations to life. Contact us now!
What moves us
Artificial intelligence is here to stay. And not just since yesterday. We love the disruptive nature of one of the technologies of the future – and are already using it in a variety of ways. In some cases for years. Or decades.
People and technology have always worked hand in code for us. Our automation ranges from hyper-complex to hyper-essential. Processes in retail, eCommerce or logistics are just waiting for the next step - or percentage point – towards automation.
How will we shop in the future? We are already testing it today! How will we really shop in the future? Of course we don't know exactly, but we are decisively shaping the retail of the future. In the best interests of our customers, that's for sure.
The customer experience is more complex and personalized than ever before. And it still has to be as smooth as ever. For us, change and improvement are therefore in the same breath. And don't worry, we are never out of breath.
REWE and digital – a match made in heaven since 1984. Our parent company recognized the signs of digitalization early on. As pioneers in retail, we are setting the digital course for the next 100 years of REWE.
No goods, no customers. As simple as it sounds, as complex are our SCL processes. As a retail group, we operate in 21 European countries and have contacts across the globe – from Shanghai to Schäl Sick.
The famous last mile. Where others spend a long time discussing, we simply do it. Whether through automated vehicles in the streets, delivery drones above our heads or other concepts – with us, last is by no means least.
Connectivity is the key. For a seamless shopping experience, we all need to speak the same language. In a figurative sense. We use smart solutions to close gaps and build bridges.
Time is money. For us, but above all for our customers. We want to use data so cleverly that every shopping experience is as personal as necessary and as data-efficient as possible.
Artificial intelligence is here to stay. And not just since yesterday. We love the disruptive nature of one of the technologies of the future – and are already using it in a variety of ways. In some cases for years. Or decades.
People and technology have always worked hand in code for us. Our automation ranges from hyper-complex to hyper-essential. Processes in retail, eCommerce or logistics are just waiting for the next step - or percentage point – towards automation.
How will we shop in the future? We are already testing it today! How will we really shop in the future? Of course we don't know exactly, but we are decisively shaping the retail of the future. In the best interests of our customers, that's for sure.
The customer experience is more complex and personalized than ever before. And it still has to be as smooth as ever. For us, change and improvement are therefore in the same breath. And don't worry, we are never out of breath.
REWE and digital – a match made in heaven since 1984. Our parent company recognized the signs of digitalization early on. As pioneers in retail, we are setting the digital course for the next 100 years of REWE.
No goods, no customers. As simple as it sounds, as complex are our SCL processes. As a retail group, we operate in 21 European countries and have contacts across the globe – from Shanghai to Schäl Sick.
The famous last mile. Where others spend a long time discussing, we simply do it. Whether through automated vehicles in the streets, delivery drones above our heads or other concepts – with us, last is by no means least.
Connectivity is the key. For a seamless shopping experience, we all need to speak the same language. In a figurative sense. We use smart solutions to close gaps and build bridges.
Time is money. For us, but above all for our customers. We want to use data so cleverly that every shopping experience is as personal as necessary and as data-efficient as possible.
Missing out on your specialization? Don’t worry, be chatty!
Our Process
The largest IT unit of REWE Group
In Germany, REWE really is a well-known name. The success story of the retail and tourism company REWE Group began almost 100 years ago in Cologne. Today, we are active in 21 European countries with stores and travel agencies – also here in Spain – and generated an EBITA of over 1.8 billion euros in 2023. REWE Group also includes REWE digital, the company's largest IT unit. And we, REWE digital Spain, are part of it.
Together for a better life
As a retail and tourism company, REWE Group is part of the world of twelve million customers every day: whether they are shopping for groceries, do-it-yourself and garden products, snacks on the go or their next vacation. More than 389,000 employees work together to provide the best shopping and travel experience - in-store and digitally. This is where we, REWE digital Spain, come into play. But one thing at a time.
Figure it out
IT experts love numbers. Here are a few for you, even really big ones.
founded in Cologne
euros in external sales (2023)
stores and travel agencies
countries in Europe
euros EBITA (2023)
employees
euros net profit (2023)
customer contacts per week
euros Investments (2023)
