SHIFT Think Tank

The SHIFT introductory programme started in November 2018 and accompanies university graduates in th

from  Melanie Pöplau

The SHIFT introductory programme started in November 2018 and accompanies university graduates in their first year of working at REWE digital (all information on the programme: As part of SHIFT, the think tank is a highlight that is fun, networked and very instructive.

The Think Tank is about understanding the process from the creation of an idea to its implementation in the company and experiencing it in interdisciplinary teams; career starters therefore have the opportunity to develop their own ideas and actively implement them. The creative concept of the think tank was developed internally at REWE digital:

During a two-day introductory workshop on the subject of Design Thinking, 22 SHIFT participants from a wide variety of fields jointly developed five ideas; they went through the entire process of researching customer needs within the Customer Journey, identifying core problems and corresponding solutions for optimising the Journey, and presenting the ideas including business canvas and prototypes to a jury.

For the development of the ideas, the focus was primarily on B2B customers: software service providers, providers of assisted living and schools were prepared as personas. The ideas ranged from subscription orders to aspects of targeted quantity calculation. Another group chose our picker as their target group and designed a new logic in the picking app that saves time and unnecessary journeys.

"From the idea to the prototype in two days - an intensive, but also very instructive journey through the product development of new features", says Mara Henn enthusiastically, "and the think tank was just the beginning. In summer, our feature will be implemented as part of the Hackweek, so the customer may soon be able to use it in our online shop".

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SHIFT Think Tank

Melanie Pöplau
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SHIFT Think Tank

Melanie Pöplau

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