Pick-up service

We rethink shopping

We do our best every day to provide our customers with a relaxed shopping experience. Our customers can easily compile their supermarket purchases online and pick them up at the store ready packed, so they can do their daily shopping without spending a lot of time. We develop and scale our pick-up service at a rapid pace and work in an agile manner on new solutions that make our service even more customer-friendly.

Our work also includes working closely with regional offices and national departments. Through contact with REWE merchants, we get to know market processes better and can incorporate this knowledge into our daily tasks. At REWE digital, we combine the classic world of stationary retailing with the world of digital technologies.

Delivery service

We are the digital center behind the delivery service

The REWE delivery service takes our customers' purchases directly to their doorstep. Orders can already be placed conveniently in 75 cities via our online shop or app. A short while later, more than 1,500 colleagues deliver the fresh food on site.

Every day, we work to create a diverse and inspiring assortment and provide our customers with high-quality products online. Customer satisfaction is always at the centre of our work. This is why not only our sales staff play a central role in the delivery service. Together, our Operations and Marketing departments ensure that behind the scenes control runs smoothly and that our offers and services reach our customers. Our analysts support the departments by providing the necessary analysis to make the best decisions. This strong internal collaboration is the reason why our delivery service continues to grow.

Mobile app

We bring the supermarket to the smartphone format

In the REWE App developed by us, we bring the supermarket down to pocket size and make the REWE brand a mobile experience for our customers. In addition to information about the REWE stores and the current brochure, the app offers all important REWE services from delivery service to parcel and collection service.

During app development, we always focus on the customer and his/her needs. Our goal is to combine a great user experience with all relevant features and intuitive operation. In all projects, we work in cross-functional teams and combine the know-how of many experts. This enables us to react quickly to all the challenges of the app world.

Research & Innovation

We'll be here the day after tomorrow.

Innovation has never been as fast as it is today. We know that the complex effects of new technologies, their application and their handling are decisive for the economic success of REWE digital and the entire REWE Group. New technologies are part of our everyday lives today and are therefore also an important factor for the retail trade.

With our Research & Innovation team, we therefore monitor the technology sector in a structured manner according to relevant innovations and developments as well as companies that drive progress. We help to use future technologies that bring success, to design them or to completely redevelop them. In doing so, we use innovative approaches and constantly break new ground. This enables us to take on a pioneering role in the digital and retail sectors.

AI Manifesto


We offer everything for your pet

Our ZooRoyal team is a competent partner in the choice of unique pet products. Under the motto "For animals like yours" we aim to make the lives of pets and their owners easier and more beautiful. As a subsidiary of REWE Group, we are always there where the customer is. We not only offer our wide range of specialist products in our own web shop, but also on digital marketplaces and online with many partners. ZooRoyal can also be found in stationary stores, for example in discounters, drugstores or as a shop-in-shop in toom DIY stores.

Together with specialists from the entire REWE Group, we work in cross-functional, agile teams to achieve our goals. We bring together developers and designers, strategists and creative minds, visionaries and analysts to guarantee an optimal shopping experience in our online shop at all times.


Modern fulfillment solutions for omnichannel retailers

Our cloud-native software as a service (SaaS) solution fulfillmenttools intelligently links e-commerce and offline stores – benefitting retailers and end consumers in equal measure. The scalable platform digitally assists retailers in any sector with all fulfilment process steps. With fulfillmenttools, retailers can set up new digital services like click and collect really easily and increase their profitability. At the same time, end consumers enjoy a seamless omnichannel shopping experience, fast delivery times and a wide product range. 

Thanks to its flexibility, the technology in the end-to-end system can be used with all kinds of product groups and collection and delivery models and adapted to the specific needs of retailers. The solution is based on the retail expertise of the e-food market leader REWE. Owing to the fact that it is a spin-off from the innovation hub REWE digital, it combines long-standing trading experience with valuable technological expertise. Since 2020, the independent subsidiary OC fulfillment has been continually developing fulfillmenttools, representing another strategic software building block for REWE. #WeEnableYou

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